My Work.
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Below is a selection of projects that showcase my style, experience and skill set.
Global Surf Industries.
Global Surf Industries (GSI) was founded in June 2002 and has a portfolio of some of the most well-known brands in the Surf and Stand Up Paddle Industry with business in Australia, USA and New Zealand.
After many years on the WordPress WooCommerce platform, GSI decided to move their 3 web stores to the Shopify platform. My role was to design and build 3 custom online stores.
The brief: a responsive, easy to use web site that showcases the GSI range of products and reflects the company mantra ‘Life is Better When You Surf®’. And to integrate their Netsuite ERP with the 3 Shopify stores to manage inventory levels, billing and order fulfilment
Be Hold Leathergoods.
Be Hold Leather Goods believe that your bag holds all the essential items that make life possible, but it’s also more than that—your bag is a form of creative expression, a witness to journeys and an enabler of dreams.
Their website reflects the Be Hold brand values of thoughtful design and minimalist style showcasing their beautiful range of handbags.
The Slow Fashion Studio.
The Slow Fashion Studio (TSFS) breaks the cycle of fast fashion by producing consciously created garments made to order.
The brief here was to design a site that showcases their handmade garments and also considers the user’s ability to understand that the TSFS’s focus is on ethical sustainable fashion.
Brunswick Family Osteopathy.
Brunswick Family Osteopathy (BFO) has been established in Melbourne’s inner north for over 20 years, they are committed to providing the highest standards of care possible.
The brief from BFO was to update their 20-year-old website, with a fresh new look that reflects their family orientated clinic. The site needed to be responsive and easy for clients to be able to book their own appointments.
Flying Needles.
Flying Needles Traditional Chinese Medicine is known for its open, warm and collaborative approach, they use various therapies, dietary and lifestyle guidance to explore and support the individual health of all genders and all bodies.
The brief here was to create branding and a website for this young business. The site needed to show the inclusive approach Flying Needles has to its clients and practice.
@modernsurfboards
Modern Surfboards is an inclusive brand, it welcomes all surfers and encourages everyone to participate and have fun. The tag line for this brand is ‘We Love Surfing®’.
After a branding workshop with GSI, my role was to bring the brand identity (We love Surfing) to life on the Modern Surfboards web pages, social media feeds and email marketing campaigns.
I manage a monthly schedule for Instagram posts and regularly send out email marketing campaigns highlighting boards from the Modern Surfboards range, promoting the boards and the ‘We Love Surfing’ theme associated with the brand.
The Golden Rail
The Golden Rail are relatively new by name but have a musical backstory stretching all the way to Perth in the sunny, indie 1980s.
The brief was to design the cover art for their album, Sometime's When.
I spent some time workshopping with the band to come up with a concept for the artwork - the album had a "vintage, nostalgic feel" and was based on "letters that were never sent".
Using some photoshop tricks and old school techniques to collect imagery, the resulting product is visually exciting and has been very well received by band members and their fans. The album has sold many copies throughout Australia and Europe, receiving rave reviews for the music and art direction.
